Pragmatiškieji muziejų vizijos aspektai
Pragmatic aspects of museum vision

Summary/Abstract: The article provides an analysis of the museum management aspects which are of general concern to the present-day musicology. An attempt is made to feature the activities of museums and the factors influencing their success as well as potential strategies. The analysis of museum activities is divided into separate sub-themes: outer environment, a museum collection, program, structure, museum professionals and a museum as a physical space. The outer museum environment includes two major factors: limitations and possibilities. The limitations arc discussed through a prism of the state cultural policy, its impact on the museum activities in different countries. The possibilities embrace three major spheres: prospective visitors from the groups of various interests, potential non-state sponsors, foundations or persons, direct and indirect competitors. The review of the historical development of museums accentuates new aspects in a museum's role - from passive, oriented to a collection, in the direction of the active, oriented to visitors, education and information.The second part of the article is concerned with the changes in museum structure, i.e the "flattening" of the management machinery, the flexibility of work positions and posts, a continuous improvement of the museum professionals' qualifications and the promotion of personal motivation, initiative and responsibility. The article briefly addresses the physical spaces of a museum such as architecture, design of expositions and their effect on the visitor. The article concludes with the sociological investigations into the Vilnius museums and their common tendencies. These investigations were carried out in 2001 by the students of the UNESCO Chair of Cultural Management and Cultural Policy at the Vilnius Academy of Arts.

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