ROLA TOŻSAMOŚCI ORGANIZACJI W BUDOWANIU STRATEGII – STUDIUM PRZYPADKU
THE ROLE OF ORGANIZATION IDENTITY IN BUILDING STRATEGY – CASE STUDY
Author(s): Katarzyna Ragin-SkoreckaSubject(s): Economy, Business Economy / Management, Management and complex organizations
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: strategy; organization identity; organization analysis;
Summary/Abstract: In article was presented problem of building strategy and organization identity. It shows how the organization identity analysis (in internal dimension) can support formulation the strategy. Considerations based on the example of ITC organization.
Journal: Studia i Prace WNEIZ US
- Issue Year: 2015
- Issue No: 39/4
- Page Range: 407-419
- Page Count: 13
- Language: Polish