Review of „Brand-urile în era Web 2.0. Conținutul generat de consumatori” [Web 2.0 Brands. User-generated Content] by Rodica Săvulescu, București: Tritonic, 2016, 252 p. Cover Image

Review of „Brand-urile în era Web 2.0. Conținutul generat de consumatori” [Web 2.0 Brands. User-generated Content] by Rodica Săvulescu, București: Tritonic, 2016, 252 p.
Review of „Brand-urile în era Web 2.0. Conținutul generat de consumatori” [Web 2.0 Brands. User-generated Content] by Rodica Săvulescu, București: Tritonic, 2016, 252 p.

Author(s): Alexandra Viţelar, Florența Toader
Subject(s): Communication studies
Published by: Editura Comunicare.ro
Keywords: branding; web 2.0; user generated content; Brand-urile în era Web 2.0

Summary/Abstract: The web 2.0 era has shifted brand ownership from communication specialists towards consumers. This is the main idea on which Rodica Sãvulescu builds her argumentation in her recently published book, `Web 2.0 Brands. User-generated content` (2016). The emergence of new technologies blurs the lines between content producers and consumers. In this book, the author addresses the topic of democratization of content in relation with brand communication.

  • Issue Year: 18/2016
  • Issue No: 3
  • Page Range: 101-103
  • Page Count: 3
  • Language: English