THE USE OF PRACTICAL SCIENTIFIC ACHIEVEMENTS IN THE MEDIA MARKETING PROCESS
THE USE OF PRACTICAL SCIENTIFIC ACHIEVEMENTS IN THE MEDIA MARKETING PROCESS
Author(s): Wiktor WideraSubject(s): Social Sciences, Media studies, Communication studies, Marketing / Advertising, Socio-Economic Research
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: science;scientific knowledge;marketing research;research problem;the media
Summary/Abstract: The transfer of science to the economy and widely understood social area is now, apart from the educational process, a priority for the activity of the academic institutions. It is anticipated by the business and social entities, and is strongly promoted in the European Union. When skillfully implemented it accelerates the development of civilization. At the same time, however, it is amenable to political influence and ill practices for financial gain. It also requires transparent and ethical regulations. The applied science achievements are implemented by the media – for their organization, products and tools. This largely contributes to the growth and attractiveness of the media.
Journal: Megatrendy a médiá
- Issue Year: 3/2016
- Issue No: 1
- Page Range: 371-380
- Page Count: 10
- Language: English