DEVELOPMENT OF CREATIVE THINKING IN MEDIA EDUCATION IN THE CONTEXT OF DIGITAL MEDIA
DEVELOPMENT OF CREATIVE THINKING IN MEDIA EDUCATION IN THE CONTEXT OF DIGITAL MEDIA
Author(s): Mária Moravčíková, Ľubica BurianováSubject(s): Social Sciences, Education, Media studies, School education, Higher Education
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Creative thinking; Creativity; Digital media; Media education; Urban’s figural test of creative thinking;
Summary/Abstract: The authors of the paper deal with the interdisciplinary nature of the theoretical bases of creativity (or more precisely creativity and creative thinking) with the specialization in media education teaching. They focus on the specificities of teaching process regarding the development of creativity (mainly in teaching media education) and suitable teaching methods for the application of creative thinking into media education teaching. The authors rely mainly to digital media and try to characterize their position in teaching process focused on creativity development. The research part deals with the creativity level of a selected sample of students from five universities in Slovakia. The authors strive to identify the differences in the level of figurative creative thinking of students of various types of schools.
Journal: Marketing Identity
- Issue Year: 3/2015
- Issue No: 1/2
- Page Range: 435-447
- Page Count: 13
- Language: English