ONLINE AND OFFLINE CONSUMER Cover Image

ONLINE AND OFFLINE CONSUMER
ONLINE AND OFFLINE CONSUMER

Author(s): Veronika Fašková, Eva Kretiková
Subject(s): Psychology, Communication studies, Sociology, Marketing / Advertising, Human Resources in Economy
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Consumers; Consumer market; Offline consumer; Online consumer; Purchasing behaviour;

Summary/Abstract: The article is focusing on the theoretical principles in the area of online and offline consumers purchasing behaviour in general. Contribution is based on online surveys of consumer behavior in recent years and the attention is focused on the changes in consumer buying behavior. The aim of this paper is to compare the two aforementioned types of consumers and bring conclusions in the form of a summary of the differences in their purchasing behavior. Important contribution is to summarize the current information of the issue, characterization and comparison shopping behavior of consumers nowadays.

  • Issue Year: 3/2015
  • Issue No: 1/2
  • Page Range: 53-65
  • Page Count: 13
  • Language: English