DESIGN OF INFORMATION ARCHITECTURE AND NAVIGATION OF INTERNET PORTAL ON SUPPORT OF REGIONAL INNOVATION DEVELOPMENT
DESIGN OF INFORMATION ARCHITECTURE AND NAVIGATION OF INTERNET PORTAL ON SUPPORT OF REGIONAL INNOVATION DEVELOPMENT
Author(s): Marián Zajko, Branislav MišotaSubject(s): Politics / Political Sciences, Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: competitiveness; information architecture; innovation; internet portal; portal navigation; regional development;
Summary/Abstract: The paper analyses innovation performance of the EU innovation leaders (Sweden, Denmark and Finland) and their innovation strategies focusing on the role of key innovation agencies and their internet portals on innovation support. These agencies and their internet portals play an essential role in digital communication among the stakeholders of innovation ecosystem. The results of these analyses especially internet portals of the innovation agencies will be utilised in the proposal of information architecture and navigation of internet portal on support of regional innovation development in Slovakia. This should contribute to boosting innovation performance and thus competitiveness of Slovak enterises and regions within the EU due to more efficient mutual collaboration in innovations among them as well as with neighbouring cross-border regions.
Journal: Marketing Identity
- Issue Year: 3/2015
- Issue No: 1/1
- Page Range: 400-413
- Page Count: 14
- Language: English