WYKORZYSTANIE NOWYCH TECHNOLOGII W KOMUNIKACJI MARKETINGOWEJ OŚRODKÓW OPIEKI ZDROWOTNEJ W POLSCE
NEW TECHNOLOGIES IN MARKETING COMMUNICATION IN HEALTH CARE
Author(s): Aleksandra CałkaSubject(s): Economy, Health and medicine and law, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: marketing communication; new technologies; health care; exploratory research;
Summary/Abstract: The article presents the usage of new technologies in marketing communication by private healthcare companies. The increasing influence of new technologies causes the need to change the approach in marketing communication, also in healthcare. The paper contains also research questions for further exploration. Article is bases on an analysis of reports, literature studies and exploratory studies.
Journal: Studia i Prace WNEIZ US
- Issue Year: 2015
- Issue No: 39/2
- Page Range: 327-337
- Page Count: 11
- Language: Polish