FROM PAPER TO DIGITAL
FROM PAPER TO DIGITAL
Author(s): Andrea Kubelaková, Ľudmila Nagyová, Ingrida KošičiarováSubject(s): Economy, National Economy, Management and complex organizations, Economic development, Financial Markets, Marketing / Advertising, Socio-Economic Research
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: consumer; digital price tags; digitization; merchandising; retail;
Summary/Abstract: The marketing methods and techniques are constantly improved and innovated. The retail sales do not lag and they adopt these innovations and new techniques, for example in merchandising. The aim of these innovations is the attraction of consumers and the subsequent satisfaction of their needs. One of the innovations is the use of digital price tags that are already used in many countries and in many areas. In Slovakia, they are installed since the year 2013 and in the Czech Republic they have been installed much earlier. It is necessary to use modern ways to reach consumers, to facilitate the work of the retailers and also to attract new consumers.
Journal: Marketing Identity
- Issue Year: 3/2015
- Issue No: 1/1
- Page Range: 138-150
- Page Count: 13
- Language: English