FUNCTIONALITY OF THE TOOLS GOOGLE IN SEARCH ENGINE MARKETING Cover Image

FUNKCJONALNOŚĆ NARZĘDZI GOOGLE W SEARCH ENGINE MARKETINGU
FUNCTIONALITY OF THE TOOLS GOOGLE IN SEARCH ENGINE MARKETING

Author(s): Krzysztof Hauke
Subject(s): Economy, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: marketing; internet marketing; SEO websites; Search Engine Marketing (SEM);

Summary/Abstract: Website (WWW) is the best form of any business card. Anyone who operates a business nature and not just trying to see from the very beginning of his ways in the resources of the Web. Companies taking advantage of new technologies to conduct its business. Lead marketing efforts in order to achieve the intended business purpose. One of the most effective ways to increase your website popularity, and also online business is its positioning. For many years, this is an important aspect of any marketing campaign carried out in the network. The purpose of this article is to specify the most important tools of Google to conduct marketing activities in the company. Use the tools on the web will effectively attract new users of search engines.

  • Issue Year: 2015
  • Issue No: 39/2
  • Page Range: 113-125
  • Page Count: 13
  • Language: Polish