Идентичност на организационен бранд
Organizational brand identity
Author(s): Borislava StoimenovaSubject(s): Economy
Published by: Бургаски свободен университет
Keywords: brand; corporate identity; visual identity; brand personality; character brand
Journal: Бизнес посоки
- Issue Year: 19/2014
- Issue No: 01
- Page Range: 50-57
- Page Count: 7
- Language: Bulgarian