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Копи тестовете
Advertising copy test

The answer is 42

Author(s): Atanas Luizov
Subject(s): Economy
Published by: Бургаски свободен университет
Keywords: advertising; pre-test; copy test; recall; recognition

Summary/Abstract: Advertisements can be pretested at several points in the creative development process. This article examines some of the common methods used in pretesting research.

  • Issue Year: 20/2015
  • Issue No: 02
  • Page Range: 102-105
  • Page Count: 3
  • Language: Bulgarian