Медиите, които оставят да ги водят
The media that let them to be led...

Summary/Abstract: This article puts the issue of reformulation of publicity as a result of entering the private interests in the electronic media contents. Several external factors that affect the radio and television are discussed – law and professional ethics, political and economic influences, ownership, friendly contacts, press releases and special events, competition and development of industry, audience... The conclusion: the intervention of these factors, including audience, will continue to distort the media agenda, therefore public

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