The role of social media in the communication of political parties and the impact of them on voters’ decisions Cover Image

Rola mediów społecznościowych w komunikacji partii politycznych i podejmowaniu decyzji wyborczych przez ich wyborców
The role of social media in the communication of political parties and the impact of them on voters’ decisions

Author(s): Marta Bodys
Subject(s): Politics / Political Sciences, Media studies, Sociology, Government/Political systems, Electoral systems, Politics and society
Published by: Wydawnictwo Uniwersytetu Śląskiego
Keywords: social media; election campaign; parliamentary elections;website;

Summary/Abstract: The role of using of social media by the Polish political parties to communicate with internet users is still growing. Aricticle shows how voters are assessing credibility of political parties’ communication in social media and how they evaluate the impact of this communication on their decisions on election day. Article is based on polle results which was conducted after the parliamentary elections in 2015. The voter assessed communiation of political parties such as: Civic Platform, Law and Justice, Kukiz’15, Polisch People’s Party, United Left, .Modern, Together.

  • Issue Year: 2016
  • Issue No: 12
  • Page Range: 165-179
  • Page Count: 15
  • Language: Polish