WYKORZYSTANIE MEDIÓW SPOŁECZNOŚCIOWYCH PRZEZ ORGANIZACJE NON PROFIT
THE USE OF SOCIAL MEDIA BY NON PROFIT ORGANIZATIONS
Author(s): Joanna Kos-ŁabędowiczSubject(s): Economy, Micro-Economics, Sociology, Social Informatics, Economic development, ICT Information and Communications Technologies
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: social media; non-profits organizations; engagement; Facebook;
Summary/Abstract: Social media may serve as an effective tool of communication between non-profit organizations and their stakeholders. Efficient application of social media allows creation of connections and increase degree of engagement of organization supporters. The objective of the paper is to show the possibilities of applying social media in non-profit organizations’ activities, using Fundacja Przygarnij Królika [Adopt the Rabbit Foundation] as an example.
Journal: Marketing i Zarządzanie
- Issue Year: 2015
- Issue No: 40
- Page Range: 161-170
- Page Count: 10
- Language: Polish