THE EVALUATION OF THE USE OF MOBILE APPS BY CITIZENS OF POLISH VOIVODESHIPS CITIES
THE EVALUATION OF THE USE OF MOBILE APPS BY CITIZENS OF POLISH VOIVODESHIPS CITIES
Author(s): Leszek GraczSubject(s): Politics / Political Sciences, Economy, Governance, Sociology, Evaluation research, Social development, Social Informatics, Welfare services, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: m-marketing; mobile apps; self-government; voivodeship cities;
Summary/Abstract: Digital government is universally gaining acceptance as the public becomes more technologically advanced. It is critical for the government to embrace new technology for not only minimizing costs and maximizing utility of services to the taxpayers but also for serving the general needs of inhabitants and tourists. The paper focuses on one of the aspect of cities’ communication with environment – apps created for mobile phones (smartphones). In past few years there has been a tremendous increase of mobile apps for all major mobile platforms. The objective of the paper is the analysis of mobile apps created by Polish voivodeship cities for Android platform with the use of specially elaborated methodology of evaluating mobile apps.
Journal: Marketing i Zarządzanie
- Issue Year: 2015
- Issue No: 40
- Page Range: 135-146
- Page Count: 12
- Language: English