CREATING THE BRAND OF A UNIVERSITY
CREATING THE BRAND OF A UNIVERSITY
Author(s): Stanisław DawidziukSubject(s): Social Sciences, Economy, Education, Business Economy / Management, Higher Education
Published by: Wydawnictwo Wyższej Szkoły Menedżerskiej w Warszawie
Keywords: engagement strategies; practice theory; condition branding; university as a brand
Summary/Abstract: In this article the author discusses the factors which have both positive and negative impact on how the students assess the university and subject. The necessity of using incentives to increase the quality of classes and the need for controlling the didactic process is emphasized. At the end the author elaborates on the conditions in which the teacher's name or name of the department becomes a guarantee of high quality of lectures and workshops.
Journal: Zarządzanie. Teoria i Praktyka
- Issue Year: 7/2013
- Issue No: 1
- Page Range: 43-59
- Page Count: 17
- Language: English