WYBRANE PROBLEMY MARKETINGU USŁUG TRANSPORTOWYCH
NON-OPERATIONAL DETERMINANTS OF AUTOMOTIVE VEHICLES EXCHANGE IN TRANSPORTATION COMPANIES – SELECTED ISSUES
Author(s): Ferdynand ReissSubject(s): Economy, Business Economy / Management, Micro-Economics, Marketing / Advertising
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: marketing of transport services; vehicles exchange determinants;
Summary/Abstract: The article presents issues concerning the automotive vehicle exchange in transportation companies. In particular it describes an influence of market and marketing determinants on this process.
Journal: Marketing i Zarządzanie
- Issue Year: 2015
- Issue No: 37
- Page Range: 65-77
- Page Count: 13
- Language: Polish