MULTIMEDIA TEXT: FEATURES OF FUNCTIONING AND DEVELOPMENT PROSPECTS Cover Image

МУЛЬТИМЕДИЙНЫЙ ТЕКСТ: ОСОБЕННОСТИ ФУНКЦИОНИРОВАНИЯ И ПЕРСПЕКТИВЫ РАЗВИТИЯ
MULTIMEDIA TEXT: FEATURES OF FUNCTIONING AND DEVELOPMENT PROSPECTS

Author(s): Maria Aleksandrovna Pilgun
Subject(s): Language and Literature Studies, Theoretical Linguistics, Sociology, Pragmatics, Comparative Linguistics, Social development, Social Informatics, Philology
Published by: Казанский (Приволжский) федеральный университет
Keywords: multimedia text; media discourse; communicative act matrix;

Summary/Abstract: The paper presents the analysis of the development of modern multimedia texts at the background of integration processes in the sphere of mass media, which caused radical changes in all components and processes of this area. The specificity of multimedia texts is analyzed based on the examples of “The New York Times” and “The Guardian” projects. The multimedia text features and modern communicative process characteristics in integrated communications are defined by transformation of the channels for information distribution, conditions of the content functioning, changes in the roles played by the sender and recipient, etc. It is revealed that such radical transformations lead to changes in the media text parameters, as well as in the communicative act matrix. The prospects for development of the media text in the communicative space are analyzed.

  • Issue Year: 157/2015
  • Issue No: 5
  • Page Range: 192-204
  • Page Count: 13
  • Language: Russian