Kanibalizm jako metafora w komunikacji masowej
Cannibalism as a Metaphor in Mass Communication
Author(s): Wojciech BoryszewskiSubject(s): Social Sciences, Business Economy / Management, Theory of Communication, Social Informatics, Sociology of the arts, business, education, ICT Information and Communications Technologies, Business Ethics, Sociology of Politics, Socio-Economic Research
Published by: Szkoła Wyższa Psychologii Społecznej
Summary/Abstract: The main subject of the publication is the use of the conceptual metaphor of cannibalism in mass communication. The author begins with describing the conceptual metaphor and defining the semantic field of cannibalism. This phenomenon is very common as a source domain of conceptual mapping, both in everyday speech as well as in mass communication. The examples of such metaphors include “politics is cannibalism” and “business is cannibalism”. The article analyzes sample publications containing phrases connected with these metaphors and their functions in the texts. The author proves that the two metaphors are permanently present in our social consciousness, they are universal and they shape the way we perceive politics and business.
Journal: Kultura Popularna
- Issue Year: 42/2014
- Issue No: 04
- Page Range: 85-97
- Page Count: 12
- Language: Polish