Marketing in contemporary urban policy – the case of cities in Lower Silesia Cover Image

Marketing we współczesnej polityce miejskiej – przykład dużych miast Dolnego Śląska
Marketing in contemporary urban policy – the case of cities in Lower Silesia

Author(s): Kamil Glinka
Subject(s): Economic policy, Government/Political systems, Rural and urban sociology, Marketing / Advertising
Published by: Fundacja Pro Scientia Publica
Keywords: marketing; urban policy; cities; promotion;

Summary/Abstract: The main aim of the article is to present the role of marketing in contemporary urban policy, taking into account especially the actions of local authorities whose goal is to gain a competitive advantage over other similar local government units. With this in view, the author carries out an analysis of the declared (official) and the real marketing activities of the Lower Silesian cities of Wrocław, Wałbrzych and Legnica. The compilation and comparison of these two activities will show whether the marketing activities of the cities in question are conducted ad hoc or are the result of presenting of documents (strategies) prepared and adopted by local authorities.

  • Issue Year: 2015
  • Issue No: 5
  • Page Range: 400-408
  • Page Count: 9
  • Language: Polish