Exploring benefits of local e-commerce for enhancing firm’s competitiveness
Exploring benefits of local e-commerce for enhancing firm’s competitiveness
Author(s): Julien HildebrandtSubject(s): Media studies, National Economy, Business Economy / Management, Social development, Sociology of Culture, Sociology of the arts, business, education, Economic development, Marketing / Advertising, Social Norms / Social Control, ICT Information and Communications Technologies, Globalization, Socio-Economic Research
Published by: New Millennium Discoveries Ltd
Keywords: Local e-commerce; Competitiveness; Customer Awareness; Small Business Strategy;
Summary/Abstract: The purpose of this paper is to explore the possibilities offered by local e-commerce solutions to increase the competitiveness of local bakery stores. This study follows an inductive qualitative research guided by grounded theory approach. The web-based questionnaires were used to get opinions of bakery goods consumers and the management board of a bakery goods firm participated in this study, which was geographically limited to the bakery sector in Germany. The value of this study is in initiating the development of theory on benefits of local e-commerce. It introduces consumers as well as companies to a new dimension of distributing or purchasing products and therefore, should encourage both parties to make use of local e-commerce solutions.
Journal: International Journal of Management and Applied Research
- Issue Year: 2/2015
- Issue No: 1
- Page Range: 45-58
- Page Count: 14
- Language: English