Gender Diversity: To be managed or not?
Gender Diversity: To be managed or not?
Author(s): Manuel BruggerSubject(s): Gender Studies, Business Economy / Management, Methodology and research technology, Social development, Management and complex organizations, Sociology of Culture, Sociology of the arts, business, education, Social Norms / Social Control, Human Resources in Economy
Published by: New Millennium Discoveries Ltd
Keywords: Gender Diversity; Organisational Culture; Employer Branding;
Summary/Abstract: The purpose of this paper is to examine women’s perceptions of the manufacturing industry in the UK. More specifically, the research analyses factors influencing women’s decision on pursuing a career in the manufacturing industry at a Multinational Company. The findings indicate that the factors impacting women to pursuing a career in manufacturing are underlined by a complex interrelated system and depend on both societal and organisational patterns of behaviours, values and norms. Insights of this are particularly useful for managers and organisations operating in the manufacturing industry. The study suggests underlying reasons and implications that can be implemented. This study is based on a convenience sample and cannot be treated as a representative for the entire UK manufacturing industry.
Journal: International Journal of Management and Applied Research
- Issue Year: 2/2015
- Issue No: 1
- Page Range: 21-34
- Page Count: 14
- Language: English