Study of consumer retail payments practice
Study of consumer retail payments practice

Summary/Abstract: The expansion of new technology in the financial services market is gradually replacing customers' payment practice. For make the right decisions in the settlement process and identify the individual needs of specific consumer segments evaluation models of consumer behaviour are developed. The target of this paper is the consumer retail payments practice. The aim of article is analysis of the consumer payments practice in Lituanian retail settlement market. Research objectives are to identify common factors that explain the adaptation of innovative solutions in the payments market. In the article the supplemented model of the consumer payment behavior is presented. By applying the supplemented model the consumer payment practice evaluation was studied.

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