Consumers’ Knowledge about Product’s Country-of-Origin and Its Impact upon Sensorical Product Evaluation
Consumers’ Knowledge about Product’s Country-of-Origin and Its Impact upon Sensorical Product Evaluation
Author(s): Tina VukasovićSubject(s): Education, Psychology, Business Economy / Management, Evaluation research, Socio-Economic Research
Published by: Mednarodna fakulteta za družbene in poslovne študije
Keywords: consumer behaviour; country-of-origin; experiment; food product; knowledge; knowledge management;
Summary/Abstract: The aim of the research was to determine consumer perceptions of food products regarding the knowledge about the product’s origin and the potential impact on the sensorical evaluation of other product properties. The research results represent a deeper investigation of the impact of origin on consumer perceptions. An integrated approach to the research of impacts of product origin was chosen in order to form interlinks between knowledge about product origin and its other sensorical properties.
Journal: International Journal of Management, Knowledge and Learning
- Issue Year: 4/2015
- Issue No: 2
- Page Range: 181-195
- Page Count: 15
- Language: English