Допълнителните услуги в хотелиерството като средство за повишаване на удовлетвореността на клиентите
АDDITIONAL SEVICES IN HOSPITALITY AS A TOOL FOR ENHANCING CUSTOMER SATISFACTION

Summary/Abstract: The article aims at examining the nature, characteristics and classification of additional services in the hospitality industry. Their role and importance for adding value to the hotel product and increasing customer satisfactionare outlined. Special attention is paid to the modern aspects in offering additional services. The emphasis is on the effect of introducing digital technology on innovation when offering additional services in the modern hospitality business

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