ГЕОКУЛЬТУРНЫЙ БРЕНДИНГ ТЕРРИТОРИЙ: КОНЦЕПТУАЛЬНЫЕ ОСНОВЫ
GEO-CULTURAL BRANDING OF TERRITORIES : THE CONCEPTUAL GROUND
Author(s): D. N. ZamyatinSubject(s): Social Sciences, Geography, Regional studies, Regional Geography, Environmental Geography, Social development, Rural and urban sociology, Sociology of Culture, Environmental interactions
Published by: Издатель Наталья Докучаева
Keywords: geo-cultural branding; brand; territory; geo-culture; territorial identity;
Summary/Abstract: Any territory – a village, a town, a small locality, a large region, a country, a macroregion, etc. – can be represented as a dedicated, thoroughly structured image. The image of the territory can be constructed, formed, as a geo-cultural brand. The article is devoted to the search for the conceptual grounds for the creation of these brands. The author refines the notions: image, geo-culture, geo-cultural space, image of the territory, figurative-geographical map. The article offers the characteristic of the geo-cultural branding of territories possible stages.
Journal: Лабиринт. Журнал социально-гуманитарных исследований
- Issue Year: 2013
- Issue No: 5
- Page Range: 11-23
- Page Count: 13
- Language: Russian