ОСОБЕНОСТИ НА БЕНЧМАРКИНГА В ТУРИЗМА
CHARACTERISTICS OF BENCHMARKING IN TOURISM
Author(s): Vyara Kyurova, Ilinka TerzyiskaSubject(s): Economy
Published by: ЮГОЗАПАДЕН УНИВЕРСИТЕТ »НЕОФИТ РИЛСКИ«
Keywords: Benchmarking; Tourism; Competitiveness
Summary/Abstract: Benchmarking is one of the most efficient methods for improving the performance of companies and destinations. This paper discusses the different forms it may take and places a special focus on the specifics of benchmarking in tourism, outlining the opportunities it provides and the tools that can be applied.
Journal: Предприемачество
- Issue Year: 1/2013
- Issue No: 1&2
- Page Range: 33-40
- Page Count: 8
- Language: Bulgarian