TOYS FROM THE GDR IN THE RANGE OF THE SOVIET GOODS OF THE 1970s (ON THE BASE OF THE MEMOIRES OF COLLECTORS AND BLOGGERS) Cover Image

ИГРУШКИ ИЗ ГДР В АССОРТИМЕНТЕ СОВЕТСКИХ ТОВАРОВ 1970-Х ГОДОВ (ПО ВОСПОМИНАНИЯМ КОЛЛЕКЦИОНЕРОВ И БЛОГЕРОВ)
TOYS FROM THE GDR IN THE RANGE OF THE SOVIET GOODS OF THE 1970s (ON THE BASE OF THE MEMOIRES OF COLLECTORS AND BLOGGERS)

Author(s): T.A. Mishchenko
Subject(s): Social Sciences, Cultural history, Museology & Heritage Studies, Aesthetics, Preschool education, Sociology of Culture, Sociology of the arts, business, education, Post-War period (1950 - 1989), History of Communism, Socio-Economic Research
Published by: Издатель Наталья Докучаева
Keywords: dolls; technically-sophisticated toys; toy industry; design; GDR; USSR;

Summary/Abstract: In 1965-1975, the USSR changed the approach to planning, design and production of toys. The analysis of articles in the journal "Preschool education" points to the emergence of new aesthetic, didactic, educational requirements for the toy. The range of the toys, manufactured by the domestic industry, increases in 2.5 times. However, the toy of the GDR remained the dream of a Soviet child of 1970's. Blogs and reviews from the collectors and the visitors of exhibitions (improvised and museum) have back memories of the toy from the GDR, who had “the effect of magic”: technically sophisticated, driven, demountable, or comely, pleasant, aesthetic.

  • Issue Year: 2014
  • Issue No: 6
  • Page Range: 35-42
  • Page Count: 8
  • Language: Russian