Uwagi na temat chińskiego rynku zbytu towarów konsumpcyjnych ze szczególnym uwzględnieniem dóbr luksusowych
Some remarks on Chinese consumer goods outlet with special consideration of luxury goods

Summary/Abstract: China, being perceived so far as a cheap producer of everything, the world’s “factory”, is more and more often treated not as a supply source, but as a huge, counting more than 1.3 bln people, outlet. The long period of dynamic economic growth resulted in the Chinese society’s getting wealthier and turning to consumption of goods. The main aim of the article is to present Chinese possibilities of creating demand for consumer goods, and particularly luxury ones.

• Details
• Contents