«EVENT-DRIVEN SHOCKS» AS A TOOL FOR THE REGIONAL BRANDING (CASE STUDY OF THE REPUBLIC OF TATARSTAN) Cover Image

ЭФФЕКТ «СОБЫТИЙНЫХ ШОКОВ» КАК ИНСТРУМЕНТ РЕГИОНАЛЬНОГО БРЕНДИНГА (НА ПРИМЕРЕ КЕЙСА РЕСПУБЛИКИ ТАТАРСТАН)
«EVENT-DRIVEN SHOCKS» AS A TOOL FOR THE REGIONAL BRANDING (CASE STUDY OF THE REPUBLIC OF TATARSTAN)

Author(s): R. Sharipova, L. Achmedianova
Subject(s): Social Sciences, Geography, Regional studies, Regional Geography, Rural and urban sociology, Environmental interactions, Marketing / Advertising
Published by: Издатель Наталья Докучаева
Keywords: territorial branding; image; event-driven shock; competitiveness of the region;

Summary/Abstract: The article focuses on the role and the importance of branding in enhancing the competitiveness and development of the region. The authors systematize certain scientific interpretations of this category. The paper studies the analysis of the impact of a mega-event on the city image.

  • Issue Year: 2015
  • Issue No: 2
  • Page Range: 94-100
  • Page Count: 7
  • Language: Russian