УНИВЕРСИТЕТ И ГОРОД: ТЕХНОЛОГИИ ФОРМИРОВАНИЯ ИМИДЖА (СЛУЧАЙ ПЕРМИ)
THE UNIVERSITY AND THE CITY: IMAGE FORMATION TECHNOLOGIES

Summary/Abstract: The article is devoted to the study of the possibilities of an urban area’s image formation as a "University city". The authors consider the image modeling tools of the university in the city with the example of Perm State University. As the main instruments for the place’s image formation, the authors consider slogans and positioning, visual symbols, events and activities, public relations. The authors find out whether the university can influence on the city image formation and promotion as an attractive geographic and symbolic space, different from other areas.

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