IMAGE RESOURCE OF TERRITORY: ANALYSIS STRATEGIES AND CONCEPTUAL PERCEPTION (STUDY OF SVERDLOVSK REGION CITIES BRANDING) Cover Image

ИМИДЖЕВЫЕ РЕСУРСЫ ТЕРРИТОРИИ: СТРАТЕГИИ АНАЛИЗА И КОНЦЕПТУАЛЬНОЕ ОСМЫСЛЕНИЕ (НА ПРИМЕРЕ ПРОЕКТА ПО ФОРМИРОВАНИЮ БРЕНДОВ ГОРОДОВ СВЕРДЛОВСКОЙ ОБЛАСТИ)
IMAGE RESOURCE OF TERRITORY: ANALYSIS STRATEGIES AND CONCEPTUAL PERCEPTION (STUDY OF SVERDLOVSK REGION CITIES BRANDING)

Author(s): D. Zamjatin, N. Zamjatina
Subject(s): Social Sciences, Regional Geography, Environmental Geography, Social Theory, Rural and urban sociology, Sociology of Culture, Socio-Economic Research
Published by: Издатель Наталья Докучаева
Keywords: territory; image resources; brand; city brand; local myth; image cluster; strategy; city image; information;

Summary/Abstract: The article considers the specificity of territorial image resources analysis. The authors describe the methodology of assessment on the base of Sverdlovsk region cities. They consider the local myths of the territory and their representations, outlining the image clusters of some cities.

  • Issue Year: 2015
  • Issue No: 1
  • Page Range: 26-45
  • Page Count: 20
  • Language: Russian