Guidelines for Enhancing the Effective Management of Hotel Enterprises
Guidelines for Enhancing the Effective Management of Hotel Enterprises
Author(s): KOBYAK Marina Viktorovna, LAYKO Mikhail YurevichSubject(s): Social Sciences, Business Ethics
Published by: ASERS Publishing
Keywords: efficiency; management; hotel; methods; competitiveness; service; pricing policy; market of hotel services;
Summary/Abstract: The article deals with the guidelines for enhancing the effective management of hotel enterprises The author suggested methodological approaches to assessing the competitiveness of hotel enterprises’ services, the choice of strategic development alternatives based on the analysis of the competitive position of a hotel enterprise in the hospitality industry, as well as the method of forming a rational pricing policy of a hotel enterprise based on the classifier of the hotel services market.
Journal: Journal of Advanced Research in Law and Economics (JARLE)
- Issue Year: VI/2015
- Issue No: 11
- Page Range: 104-111
- Page Count: 7
- Language: English
- Content File-PDF