MARKETING IN THE ROMANIAN SPORT DEVELOPING PROCESS: A SPORT ORGANIZATION MARKETING STRATEGY
MARKETING IN THE ROMANIAN SPORT DEVELOPING PROCESS: A SPORT ORGANIZATION MARKETING STRATEGY
Author(s): Gheorghe JingaSubject(s): Economy, Business Economy / Management
Published by: Academia de Studii Economice - Centrul de Cercetare in Administratie si Servicii Publice (CCASP)
Keywords: process; strategy; sport organization; marketing mix; objectives
Summary/Abstract: The marketing strategy’s role is to define the organization’s attitude towards its environment and behavior in contrast with environment modifications. A marketing strategy expresses a corporation’s option for a certain path chosen out of many others. Completing a strategy needs a factor analysis: the macro and micro-marketing environments as well as the internal area of that organization which ultimately lead to designing a strategic set of marketing alternatives as a result of this process. In order to be successful, a sport organization must have a base strategy which can train human resources and to transform any potential in real performance.
Journal: Management Research and Practice
- Issue Year: 5/2013
- Issue No: 4
- Page Range: 068-078
- Page Count: 11
- Language: English