Present and future of marketing communication in border regions Cover Image

Present and future of marketing communication in border regions
Present and future of marketing communication in border regions

Technological and economic development and related social changes have significantly influenced and will influence marketing and marketing policies of companies, organizations and regions. Changes in the market environment have been causing changes i

Author(s): Vladimír Vavrečka
Subject(s): Economy
Published by: Wydawnictwo Naukowe Akademii WSB
  • Issue Year: 4/2016
  • Issue No: 4
  • Page Range: 75-90
  • Page Count: 16
  • Language: English