Fakes and Consumption Dimension of the Social Exclusion. Cover Image

Zjawisko podróbek a konsumpcyjny wymiar wykluczenia społecznego.
Fakes and Consumption Dimension of the Social Exclusion.

Author(s): Kateryna Novikova
Subject(s): Semiology, Social differentiation, Sociology of Culture, Socio-Economic Research
Published by: Wydawnictwo Wyższej Szkoły Gospodarki Euroregionalnej im. Alcide De Gasperi w Józefowie
Keywords: social closure; social-cultural stratification; symbols; image; luxury brand; imitation; authenticity; counterfeit;

Summary/Abstract: Social exclusion and inequalities appear most vividly in the consumption sphere. The phenomenon of the counterfeit goods and its social dimension refer to such sociological notions as imitation, envy and simulation, the construction of identity and “personal front” in symbolic interactions. Market research and legal views on the fake phenomenon facilitate the interpretation of the problem from the point of view of negative consequences for the intellectual property and original products sales. Social dimension instead reveals the specific characteristics of the fake consumption, which add to the purely negative image of the fake industry and consumption the peculiar economic, cultural and symbolic reasons of such activities.

  • Issue Year: 18/2013
  • Issue No: 3
  • Page Range: 241-258
  • Page Count: 18
  • Language: Polish