DAS BILD DER FRAU ALS SEXOBJEKT IN DEUTSCHER UND RUMÄNISCHER GESCHRIEBENER WERBUNG
THE IMAGE OF WOMEN AS SEXUAL OBJECTS IN GERMAN AND ROMANIAN PRINT ADVERTISING
Author(s): Daniela-Elena VladuSubject(s): Language and Literature Studies
Published by: Studia Universitatis Babes-Bolyai
Keywords: advertising; message; appeal; analysis; comparison; sexist; Germany; Romania.
Summary/Abstract: The image of women as sexual objects in German and Romanian print advertising. The sexualization of products represents a growing trend in many cultures, including the German and Romanian ones. The present paper analyses some German and Romanian sexist advertisements, by comparing them from the point of view of pragmatics.
Journal: Studia Universitatis Babes-Bolyai - Philologia
- Issue Year: 61/2016
- Issue No: 4
- Page Range: 151-164
- Page Count: 14
- Language: German