Un enfoque pragmático de algunos anuncios publicitarios de la prensa económica francesa
A Pragmatic Approach to Certain Ads in the French Business Press

Summary/Abstract: The purpose of this article is to underline the similarities and differences between four ads pertinent to the advertising discourse in the French business press. Focusing on the same products, the research involved was conducted from a linguistic-pragmatic perspective. We will attempt to highlight the persuasion mechanisms employed by advertisers towards receiver acceptance – implicitly, that of the consumer / customer / client.

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