Usługi edukacyjne – misja czy komercja?
Educational services – mission or commerce?

Summary/Abstract: The perception of education as a service is a relatively new phenomenon. On the educational services market there appear all the same basic elements: supply (number of educational institutions and their „processing capacity” as well as their offer) and demand (quantitative and qualitative demand for educational services) which is determined i.e. by the population demographic structure, the level of wealth of the society, the level of aspirations of parents and their children. Is it therefore possible to use without any restrictions common marketing methods with respect to education? Can it be treated as other services? The answers to the above questions are not simple mainly because of the specific character of this market of services, which is at the same time very different. It gives the result after many years and it „shapes” the human being starting from a very young age, which has a huge impact on the society as a whole.

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