Strategic planning of the enterprise international business activities on the basis of balanced scorecard Cover Image

Стратегічне планування зовнішньоекономічної діяльності підприємства на засадах системи збалансованих індикаторів
Strategic planning of the enterprise international business activities on the basis of balanced scorecard

Author(s): Tetiana Rybakova
Subject(s): Business Economy / Management, Methodology and research technology, Policy, planning, forecast and speculation, Accounting - Business Administration
Published by: Університет Григорія Сковороди в Переяславі
Keywords: international activities; international operations; strategy; strategic management; strategic planning; strategic objectives; current objectives; indexes; indicators

Summary/Abstract: Purpose: to develop the complex of strategic and current objectives of the enterprises international business activitieswithin the strategic planning process on the basis of Balanced Scorecard;Methodology: system and structural approach, method of logical analysis, method of analogy, method of structuring,method of topological and meaningful description, method of strategy maps;Results: in modern conditions of doing international business strategically oriented directions of enterprises activitiesfocused on consumers’ needs are the main factors of success. That forms the structure and the essence of internationalactivities strategic objectives. According to Balanced Scorecard concept, among them we distinguish the objectives ofproduct and market system and objectives of resources system. The aggregate of indicators covers the strategic aspects ofthe enterprises international activities and reflects the tendencies of its development. The interrelations between strategicobjectives of international activities make an influence on the composition of indicators’ system and induce the relationshipsof cause and effect within the indicators. By means of indicators the strategic intentions of the enterprise in internationalactivities are specified in current operational objectives, that improves the quality of strategic planning;Practical implications: the investigation results can be applied in further research of the problems of strategicmanagement in the sphere of enterprises international activities; in educational process including preparation of the relevantsections of textbooks and manuals for such courses as “Basics of International Activities» and “Strategic Management».

  • Issue Year: 1/2015
  • Issue No: 27
  • Page Range: 81-87
  • Page Count: 7
  • Language: Ukrainian