An Attempt at the Comparative Analysis of Foreign and Russian Style of Advertising Travel Services
An Attempt at the Comparative Analysis of Foreign and Russian Style of Advertising Travel Services

Summary/Abstract: In this paper, the specifics of advertising travel services are analyzed, as it is represented in different countries. The authors refer to advertisements offered by the most recognized travel agencies of Europe (Portugal, Italy and the United Kingdom), Asia (represented by Thailand), North (the USA and Canada) and South America (Brazil), and of Russia, as well. We have defined the specifics of advertising, aimed at European, Asian, American and Russian consumers. Some problematic points have been detected in the advertising messages, designed by Russian travel agencies. We give the analysis of the advertising messages employed in the Russian advertising of travel services, using particular examples, created by a travel agency and placed in the social network “Vkontakte”.

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