Mogućnosti za Brownfield projekte zdravstvenog turizma u Hrvatskom zagorju
The opportunities for brownfield projects of health tourism in Hrvatsko zagorje

Summary/Abstract: As an analysis of the data from the existing strategic and planning documents of Republic of Croatia and local and regional governments, this paper presents the first ever published systematization of potentials in health tourism of the region with the longest tradition and highly acknowledged quality in providing health services in Croatian tourism. By examining abandoned and devastated sites in the Krapina-Zagorje and Varaždin County and highlighting their strengths and perspectives, the author has developed a foundation to guide policy-development of tourism and health care system in this part of the Republic of Croatia positioning Hrvatsko zagorje as a thermal-tourism brand dominant in national and competitive in international trade frame.

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