Petrykivka as part of the branding of the region Cover Image

Петриківка як елемент брендування регіону
Petrykivka as part of the branding of the region

Author(s): T. Smirnova
Subject(s): Business Economy / Management, Marketing / Advertising
Published by: Дніпропетровський національний університет імені Олеся Гончара
Keywords: brand; investment; investment attraction; the region’s economy

Summary/Abstract: Influence of brand «Petrikivka» is analysed on the increase of investment attractivenessof region and state on the whole

  • Issue Year: 21/2013
  • Issue No: 2
  • Page Range: 32-35
  • Page Count: 4
  • Language: Ukrainian