ETUDE EMPIRIQUE DE L’APPLICATION DE LA METHODE DES EQUATIONS STRUCTURELLES SUR LE MODELE BALANCED SCORECARD
EMPIRICAL STUDY OF THE APPLICATION OF THE METHOD STRUCTURAL EQUATIONS ON THE MODEL BALANCED SCORECARD

Summary/Abstract: The Balanced Scorecard is a model of performance, it present itself as set of dimensions, financial and nonfinancial, directly related to the strategy which is déveloped by the company.It offers the user the opportunity to control all the determinants of performance. The structural equation methods are employed in quantitative research in order to test models of complex causality, incorporating several variables latent.Partial Least Squares approach (PLS) is a method of estimating structural models based on variance, applied in this study empirical, which consists to know the signification degree between the variables of Balanced Scorecard.

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