Can Bad Publicity Be Good Publicity? An Investigation Regarding Negative Publicity, Brand Choice and Brand Attitude
Can Bad Publicity Be Good Publicity? An Investigation Regarding Negative Publicity, Brand Choice and Brand Attitude
Author(s): Ovidiu Ioan Moisescu, Florin TănasăSubject(s): Economy
Published by: Risoprint
Keywords: negative publicity; brand choice; brand attitude
Summary/Abstract: Extended Abstract
Journal: Marketing From Information to Decision
- Issue Year: 2016
- Issue No: 9
- Page Range: 67-68
- Page Count: 2
- Language: English