LITTERATURE ET MARKETING : LE CAS DE ZOLA
LITTERATURE ET MARKETING : LE CAS DE ZOLA

Summary/Abstract: The novel entitled Au bonheur des dames, written by Emile Zola and integrated in the remarkable cycle “Les Rougon-Macquart” which is built around the theme of heredity through five generations, can also be considered a mirror of 19th century commerce and advertising. Being inspired by the realities of that period, Zola offers us a genuine lesson of French economy. Within the 19th century context important changes took place as a consequence of the economic boom and of the development of the bourgeoisie. We are witness to the transition from little specialized stores to department stores. This aspect also leads to a change of mentality regarding commerce and sales but also regarding advertising which is seen differently in comparison with previous centuries. Zola meticulously records all this changes in his novel.

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