Konkurentnost I pozicioniranje u turizmu
Competitiveness And Positioning In Tourism

Summary/Abstract: In the selection of a proper strategy of market positioning, key dimension for each tourist enterprise is related with a supply of direct and indirect competitors. In spite of that, it is necessary to consider the behaviour of tourist segments that prefer competitors' supply. That way, relative position for each dimension in the supply structure of the tourist enterprise competitors will be determined. Positive differences, which are present in that domain from the aspect of concrete tourist enterprise, open the space for the formulation of a new strategy of market positioning. The aim of this paper is to perceive conditional elements of the strategy of tourist enterprise and tourist destination market positioning.

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