E-commerce market in Poland, specificity and development perspective Cover Image

Rynek e-commerce - jego specyfika i perspektywy rozwoju w Polsce
E-commerce market in Poland, specificity and development perspective

Author(s): Klaudia Czajkowska
Subject(s): Economy, Business Economy / Management
Published by: Fundacja Uniwersytetu Ekonomicznego w Krakowie
Keywords: e-commerce; electronic market; electronic business; online auction; market elements; electronic shop

Summary/Abstract: The purpose of this paper is to present how e-commerce develops in Poland. Author shows the details and specific of functioning models in electronic business, such as markets and auctions. Writer devotes a separate chapter in which explains what are these two elements are and introduces the actual data. Is the rapid growth of e-commerce in Poland will continue and is it going to catch-up with the world leaders? At the end of the article an author has highlighted the main conclusions and attempted to determine the future direction of the market for e-commerce.

  • Issue Year: 1/2016
  • Issue No: 1
  • Page Range: 80-88
  • Page Count: 9
  • Language: Polish