Modne, acz niebezpieczne bzdury. Guru zarządzania z perspektywy krytycznej
Fashionable, but dangerous nonsense. Management gurus from a critical perspective
Author(s): Michał ZawadzkiSubject(s): Social Sciences, Economy, Communication studies
Published by: Wydawnictwo Uniwersytetu Jagiellońskiego
Keywords: guru zarządzania; ponowoczesność; edukacja menedżerska; korporacyjny kulturyzm
Summary/Abstract: The objective of the article is a critical diagnosis of the hazards which may result from being deluded by universal prescriptions for success which are smuggled by management gurus. ‘Corporate culturism’ as an example of a management panacea and corporatization of higher education as a main power for guru’s industry were analysed in detail.
Journal: Zarządzanie w kulturze
- Issue Year: 16/2015
- Issue No: 3
- Page Range: 275-291
- Page Count: 17
- Language: Polish